Wednesday, January 18, 2023

Can I set a passback tag on my placement?

Sometimes, we might not be able to ‘fill’ or provide ads in specific regions, browsers or operating systems,


to be able to still provide you with an excellent eCPM and enable you to earn with whoever is able to fill your traffic our team can provide you with a passback tag.


A passback tag is an ad tag you provide to us that gets used in the event EZmob’s ads aren’t available at your specified configuration or the bids of the ads we are able to match are below what you’d like to be paid for per impression ('floor bid'). A passback (or alternate/ default) tag can be an ad tag that you received from any other online ad provider that you work with. For instance, if you already have a relationship with Adsterra or PropellerAds, you can give us that ad tag. If EZmob can’t find an ad at your specified configuration, we will serve your ad using one of the other tags.


EZmob enables you to add tags with “passback” functionality for your placement.


The MACROS available for passback tags are below:


{pub_zone} - Publisher zone id

{subid} - Publisher subid

{pub_url} - Referrer URL, (urlencoded)

{pub_domain} - Referrer domain, (urlencoded)

{pub_redirect} - click redirect URL, (urlencoded, passed from pub tag parameters)

{pub_*} - Custom publisher macros passed from tag parameters, (urlencoded)

{cachebuster} - Random number


[TW]


我可以在展示位置上設置回傳標籤嗎?


有時,我們可能無法在特定地區、瀏覽器或操作系統中“填充”或提供廣告,


為了能夠仍然為您提供出色的 eCPM,並使您能夠從能夠填充您的流量的任何人那裡獲利,我們的團隊可以為您提供回傳標籤。


回傳標籤是您提供給我們的廣告標籤,如果 EZmob 的廣告在您指定的配置下不可用或我們能夠匹配的廣告的出價低於您希望支付的價格,則會使用該廣告標籤 印象('底價')。 回傳(或備用/默認)標籤可以是您從與您合作的任何其他在線廣告提供商處收到的廣告標籤。 例如,如果您已經與 Adsterra 或 PropellerAds 建立了關係,您可以向我們提供該廣告標籤。 如果 EZmob 無法在您指定的配置中找到廣告,我們將使用其他標籤之一投放您的廣告。


EZmob 使您能夠為您的展示位置添加具有“回傳”功能的標籤。


可用於回傳標籤的宏如下:


{pub_zone} - 發布者區域 ID

{subid} - 出版商補貼

{pub_url} - 引薦來源網址,(urlencoded)

{pub_domain} - 引薦域,(urlencoded)

{pub_redirect} - 點擊重定向 URL,(urlencoded,從 pub 標籤參數傳遞)

{pub_*} - 從標籤參數傳遞的自定義發布商宏,(urlencoded)

{cachebuster} - 隨機數


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Can I set a passback tag on my placement?

Sometimes, we might not be able to ‘fill’ or provide ads in specific regions, browsers or operating systems, to be able to still provide you...